WHAT IS THE BUZZ AROUND PWA?

DID YOU KNOW?

Over 80% of 328 million active Twitter users are mobile. How did they make use of this statistics? They launched their default mobile experience as a PWA in April 2017, Twitter Lite because they knew they needed their mobile experience to be faster, more reliable and engaging.

Lilly Pulitzer, a recognized resort clothing store shows how shifting to a Progressive Web Application resulted in an 80% increase in mobile based traffic for their products and pages. In fact, the company’s sales rose a mighty 33% as compared to the previous year just because of the launch of their new PWA!

So, WHAT EXACTLY IS THIS PWA?

In technical terms, a Progressive Web Application can be defined as a methodology of software development in which looks to amalgamate and find middle ground between websites and mobile phone applications for the convenience and comfort of the user. This middle ground is the ideal solution for brands that advertise or run their campaign primarily through the internet.

 

In common man’s language, Progressive Web Apps (PWAs) are web applications that are regular web pages or websites, but can appear to the user like traditional applications or native mobile applications.

And finally,In Google’s language, Progressive Web Apps are user experiences that have the reach of the web with being Reliable, Fast & Engaging!

Elaborating this a little more, we can easily say that a PWA is the perfect ‘inbetween’ for those who want something that is more than just a web page yet something that doesn’t require the commitment of an actual application. A Question that boggles our mind here is that, if I am employing the use of a PWA, do my visitors visit a webpage or click on an app icon! The individual visiting your website will be notified to add the page to their Home Screen by pressing a button. Doing so will add your page to their main home page from where they can access the PWA, an application that will install itself over the interface of the browser and act as an interactive application.

PRODITECH CAN HELP!

Are you looking to develop your very own PWA in accordance with your business or brand to encourage more customers to affiliate with you and utilize your services? Proditech can help you out! At Proditech, a team of highly skilled and experienced individuals is waiting to provide the ideal digital solution for you in the form of a PWA that is fast, effective, of high standard, and increases your engagement numbers substantially. Get in touch with us today.

Dhruv Shah About the author

51% technical and 49% marketing skill set. Have been a technical backbone for many startups and corporate digital presence. Always in hunt for ideas that are truly “Build for Billions”

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