In today’s fast-paced world, time is money, especially for big enterprises. According to a recent survey conducted by Adobe, 47% of consumers simply abandon slow loading content. Since there are a plethora of choices available all over the internet, web platforms need to be speedy and engaging enough to maintain a user’s attention lest they move on to a better option. This is further reaffirmed by a Google survey indicating if a mobile page takes longer than 3 seconds to load, 53% of consumers abandon it. Therefore, in order to maintain consumer loyalty and provide a better experience, many enterprises have moved toward a new mobile web development trend, Progressive Web Apps or PWA’s.

PWA’s are emerging web platforms that combine the innovative technology of mobile applications with the best-established practices of a user-friendly website. Simply put, they are responsive websites with enhanced features for mobile phones that essentially behave like an app. These applications require a secure HTTPS connection along with a JSON web app manifest. PWA’s have a wide reach as they are indexed by search engines and can be searched by their URLs.

Considering the various benefits of PWA, businesses can consider making the switch from native applications in order to build users and improve their presence. Fortunately, the upfront charges to make the transition are minimal, providing organizations with further incentive to look into this brilliant solution to any organization’s Enterprise Mobility Strategy.

There are several benefits for an enterprise in adopting a PWA instead of a native application. Some of them are listed below:

1.  Reliability:

PWA’s provide their consumers with engaging content irrespective of the network conditions. Depending upon the type of application, users can enjoy full or partial functionality while being offline. Twitter is one of the best examples of a fast, engaging PWA with the ability to work offline. The functionality does not break even without data access and the pages never become unresponsive. This feature cuts the cost of mobile data immensely and proves to be particularly beneficial for enterprises operating in markets with poor connectivity and expensive internet access. A Nigerian e-commerce PWA, Konga, benefited greatly because of this feature by reducing data usage up to 92 %.

2.  Security:

PWA’s are safe by default due to their programming in HTTPS. Many times, customers are reluctant to enter their private information in an app because of security concerns. However, due to a secure connection, all personal data entered into a PWA such as Uber or Lyft’s web application remains safe. Cybersecurity is a major concern these days and PWAs are a great choice to maintain data integrity and secrecy for enterprises. These applications can be further protected from attacks and malware by the implementation of Content Security Policies. A remote wipe feature can be added in a PWA to allow a user to clear their cache remotely in case of a threat.

3.  Speed and Versatility:

Known to launch instantly, PWA’s have helped enterprises tremendously in reaching a wider audience. Forbes Magazine saw a 10% rise in their visit responses due to their PWA’s impressive launch time of 2.5 seconds. PWAs allow users to browse and scroll smoothly even with a poor connection. Along with hassle-free navigation, seamless animations, and quick responding interfaces, PWA’s are an excellent option for enterprises looking to save time and resources. An 80% improvement in load time and a subsequent rise in visits was noted by The Weather Channel after the transition to its PWA.

4.  Responsiveness and Engagement:

Features like push notifications, access to the home screen and mobile-specific navigation make PWA’s more engaging than native mobile applications. The new Web Push technology allows interaction with the users even when they are not looking at the application. A timely launch allows PWA’s to grab the attention of consumers and a user-friendly interface maintains the presence. These features have improved business statistics for various companies such as a 40% reduced bounce rate for and a tripled rate of engagement for Flipkart.

5.  Universal Accessibility and Ease of Use:

Not only are PWA’s cost-effective, but they are also easy to discover and share. Instead of developing ten different types of applications serving various purposes, PWA’s allow organizations to build a single platform for different uses. They are also not bound by geographical restraints or boundaries. Apart from finding a relevant web app for your specified use by a simple google search, you can also access it from anywhere in the world. Moreover, you will be free from any registrations, storage issues or troublesome update reminders as in the case of mobile apps. Useful options like Manifest allow you to re-launch your required app easily by adding it to your Home Screen.

Considering all these benefits at a reduced cost, a transition towards PWA’s should be a beneficial step for your enterprise.

Dhruv Shah About the author

51% technical and 49% marketing skill set. Have been a technical backbone for many startups and corporate digital presence. Always in hunt for ideas that are truly “Build for Billions”

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