Will Progressive Web Apps rule Mobile E-commerce in 2019?

PWA has proven to be a very effective tool for the E-commerce industry. With an array of advantages attached to it, PWA is the focus of many E-commerce giants in the world. Companies are now finally understanding the potential of PWAs and investing more in them in terms of time and money. In this article, we discuss various benefits that E-commerce industry can get from PWAs and also discuss some of the big companies that have started using PWAs.

Which One Should You Choose?

Progressive Web Applications (PWA) and Native Applications are both superior in their own ways and there is now the question of which of the two should you choose? As a business, you want to develop and deploy the application that suits and benefits your goals and requirements the most. However, without adequate knowledge on the usage and features of each kind of application, you can not make an intelligent and informed decision. We’re here to help you with that.

Benefits of PWA in E-commerce:

 

Fast:

PWAs have a caching ability which allows the browser to download all the important information. This makes the application significantly fast. For E-commerce industry, this ability is highly beneficial. As time is money and users crave for a faster experience this can give the industry a leading edge.

 

No Installation:

PWAs do not require any type of installation because they are basically just websites. This feature gives it two major benefits. The user does not have to go out of the way to install the application when they can just access it from any pre-installed web browser. The second benefit is that it makes updating the application a piece of cake for the developers. You can add more features to the website to make the customer experience better.

 

Engaging:

PWAs are more responsive than normal websites. They are highly interactive and provide a very good user interface. In E-commerce, one of the most important things to do is to keep your customers engaged. PWAs are the perfect tool to do it. These applications provide a highly immersive interface which can keep customers engages for more time as compared to normal websites. Web push notification is also an amazing feature that has helped many E-commerce based is in increasing their rates of return visits.

 

Offline Ready and Reliable:

One of the best things about PWAs is that they are highly reliable and can work even when the network connection is very poor. The ability of these applications to cache important pages is what makes them superior to any other E-commerce website. Even with a spotty connection or no internet connection, you will be able to open PWAs.

Famous PWAs in E-Commerce:

Following are the most famous PWAs in E-Commerce.

 

Alibaba:

When we talk about E-commerce it is hard to ignore Alibaba. It is the world’s largest online B2B trading platform. Recently Alibaba has launched its PWA and it has seen the benefits that come with it. According to a report, the company which is currently working in more than 200 countries in the world noticed that the customer activity on mobiles increased by 76% after the launch of PWA. The PWA of Alibaba provides a very interactive and user-oriented interface

 

Hobbycraft:

Hobbycraft is the largest retailer of arts and crafts supplies in the UK. They have recently launched a PWA to help their customers get their orders placed at a higher pace. The application has been developed on the platform provided by Mobify.

 

The list also includes biggies like Forbes, Washington Post, Flipkart Lite, and the list is increasing as we read this.

 

Oh! But is a E-commerce developed on PWA expensive?

 

Let’s say, A website costs between $3,000 and $10,000 to develop and a native app will set you back between $20,000 and $80,000. While a Progressive Web Apps costs between $6,000 and $20,000, many businesses will only need the PWA – making a saving over developing a site and a native app separately.
Now, doesn’t that make more sense?

(Example of Average cost of development worldwide)

We will read more advantages of a PWA in the coming blogs.

PRODITECH CAN HELP!

Are you looking to develop your very own PWA in accordance with your business or brand to encourage more customers to affiliate with you and utilize your services? Proditech can help you out! At Proditech, a team of highly skilled and experienced individuals is waiting to provide the ideal digital solution for you in the form of a PWA that is fast, effective, of high standard, and increases your engagement numbers substantially. Get in touch with us today.

Dhruv Shah About the author

51% technical and 49% marketing skill set. Have been a technical backbone for many startups and corporate digital presence. Always in hunt for ideas that are truly “Build for Billions”

No Comments

Leave a Comment: