GS Lab

We partnered with Great Software Laboratory – Technology partner for successful rebranding of their market presence.

GS Lab is the technology partner of choice with rich experience gained over 14 years of taking early stage product ideas to market adoption. GS Lab works as company’s technology partner to design concepts, develop prototypes, engineer functional products, implement and support in end-customer ecosystems.
GS Lab customers include a full spectrum of Fortune 50 technology corporations to bleeding edge silicon valley technology start-ups.

Requirement:

Complete new branding, online and offline, in line with their goal of Digital Transformation focusing on Lead Generation, Lead Nurturing & Enhancing the brand presence

Create a new brand logo and redesign all branding collaterals across online and offline areas. user experience with user-friendly UI
Design and develop a new website in line with their new branding.
Able to access the right information in the right place without searching / navigating much
Share details for further nurture the contact into a lead
Should go back with a recall (in terms of UI, Content and work done by GS Lab)
Develop a robust admin panel with hierarchy wise access to edit/update content.
Search Engine Optimization Set up

Strategy:

The Solution that Proditech Solutions gave revolved around presenting this 13 year old company as a solution provider with the experience of – Years of crafting smart software (which is the tagline of GS Lab)

Our focus:

After hours and days of briefing, re-briefing and brain storming with the marketing department of GS Lab, our creative team came with the perfect Logo approved across all directors of the company.
Following the new logo came all branding collaterals re-designed like business cards, letterheads and other stationary, case study template, emailer template, PPT template, etc. along with the complete brand manual to be followed in future.
Proditech’s Strategy team then formulated the right architecture for the website following which the creative team designed each section appropriately as per the content provided by the client. This was done using the Open Source CMS – Word press.
Strong Search Engine Optimization Set up to ensure smooth removal of old website pages and replaced by new pages reflecting across the globe within 10 days.
The Integration team successfully deployed the website on client’s server, handed over the Official ‘Website Handover’ Documents and gave a 2 day training to GS Lab’s tech department to manage the website further on.

Results:

Enhanced user experience with user-friendly UI
Call-to-action at appropriate pages for increased user flow and in-depth search on the website – capturing of leads on the go
Increased brand recall due to consistency in branding across online and offline marketing channels
Easy to use CMS enabled smooth updates at client end post website go-live

Testimonial

“ We are extremely pleased with the powerful imagery PRODITECH Solutions created as part of Great Software Laboratory’s brand identity. They have created continuity throughout our marketing collateral and web pages, successfully merging creativity with functionality. They listen to our goals and objectives and have conveyed our vision statement through imagery.

Ajit Bhale

Chief Operating Officer – GS Lab

Client:

Great Software Laboratory

View live:

www.gslab.com

Category:

Branding, Search Engine Optimization, Website Design & Development